People Behind the Platform

We're not your typical startup education team. Each person brings something different to the table – from bootstrapped ventures to corporate exits, failed experiments to breakthrough moments.

Celeste Morrison

Lead Financial Strategist

Started her first business at 19 with 0 and a laptop. Three years later, she sold it for mid-six figures. Celeste spent the next decade working with early-stage companies, watching brilliant founders struggle with basic financial planning. She joined thalorivexiq in 2023 because she got tired of seeing great ideas die from preventable cash flow problems.

Cash Flow Modeling Startup Valuation Growth Metrics Risk Assessment

47 Startups Advised

8 Years Experience

Marcus Chen

Strategic Operations Director

Former management consultant who realized he was better at building systems than analyzing them. Marcus ran operations for a fintech startup that grew from 12 to 200 employees in eighteen months. He knows what breaks when companies scale quickly – and more importantly, how to prevent it from breaking in the first place.

Operational Systems Team Scaling Process Design Performance Metrics

23 System Implementations

6 Years Experience

How We Actually Work

We don't believe in theoretical frameworks that look good in presentations but fall apart in reality. Our approach comes from actually building companies, not just studying them.

Real Numbers Only

We use actual financial data from startups we've worked with. Every case study includes real revenue figures, burn rates, and growth metrics. No hypothetical scenarios or perfect-world examples.

Tools That Scale

The financial models we teach work whether you're a solo founder or running a 50-person team. Everything we show you is designed to grow with your business, not become obsolete in six months.

Speed Over Perfection

Perfect financial projections are useless if they take three weeks to build. We focus on creating systems that give you good decisions fast, because startups don't have time to wait for perfect data.

What We've Learned Along the Way

After working with dozens of startups across different industries and stages, some patterns become clear. Most financial education focuses on theory. We focus on what actually determines whether companies survive their first two years.

Cash flow problems kill more startups than bad products
Simple systems beat complex ones every time
Founders need to understand numbers, not become accountants
Monthly reviews matter more than annual projections
Growth without unit economics is just expensive failure

Success Rate 73%

Avg Revenue Growth 240%

Time to Profitability 18mo